How a Local Auto Repair Shop Gained Traction
Today, thanks to teamwork and a smart marketing plan, Legends Luxury Auto Repair receives on average 60 new phone calls a month from online. Over half convert into scheduled maintenance and repair appointments, driving growth and increasing revenue year over year.
The Backstory
Legends Luxury Auto Repair is a family-owned, local auto repair shop in Tempe, Arizona. Danny, the owner and lead mechanic, opened Legends in 2013 with his wife and kids, fulfilling a lifelong dream after working for a Cadillac dealership for 24 years.
Thanks to Danny's expertise and great reputation, their shop was surviving, but Danny and his family knew that if they were going to grow and succeed in this competitive industry, they needed a dependable and consistent means of attracting new customers. In this day and age, that meant being highly visible and approachable online, especially in their city and surrounding areas.
Read on to learn how together with the Smith family, we were able to get Legends Luxury Auto Repair that prime spot in Google's Local 3-Pack, bringing in a reliable flow of new leads, even through COVID.
Finding the Niche
We quickly figured out that one of Danny's unique value propositions was his extensive experience with Cadillac automobiles. With over 24 years as a lead mechanic at a huge Cadillac dealership, Danny knew these cars better than practically anyone. People from across the US would ship their Caddis to have Danny work on them, especially the XLR and XLR V models.
After going deeper, we recognized a trend of Corvette repairs too! Danny had many Corvette owners who wouldn't trust their Vette with any other mechanic.
Perfect. We now had a niche to target, and a competitive advantage that no other local shop could match.
Niche #1: Cadillac Specialist
24 years dealership experience. XLR and XLR V models shipped from across the US.
Niche #2: Corvette Repairs
Loyal Corvette owners who wouldn't trust their cars with anyone else.
The Results
The capability to weather through storms like COVID-19 matters for any small business. The main metrics and KPIs we use to gauge success:
What Made This Work
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