Google Ads Management | PPC & Local Services Ads | Inspired Marketing
Inspired Marketing & Design

Google Ads & Local Services Ads

Google Ads Management That Delivers

Google Ads puts your business in front of people actively searching for what you offer. We build, manage, and optimize campaigns that turn clicks into customers, not just traffic.

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Google Ads management workspace showing campaign dashboards, performance metrics, and analytics across multiple screens

How It Works

Multiple Campaign Types, One Goal: Leads

Google Ads isn't just one thing. It's an ecosystem of campaign types designed to reach your customers at every stage. From high-intent search ads to Local Services Ads, display campaigns, and video on YouTube, we match the right format to your audience and goals.

Search Ads capture people actively looking for your services
Local Services Ads put you at the very top with pay-per-lead pricing
Display & YouTube build brand awareness at scale
Performance Max uses AI to optimize across all Google channels

Campaign Types We Manage

We don't just "run ads." We build strategic campaigns matched to your business model, market, and budget.

Performance Max

Google's AI-powered campaigns that run across Search, Display, YouTube, Maps, and Gmail simultaneously. Maximum reach, minimum waste.

Search Campaigns

Capture high-intent searchers looking for your exact services right now. The highest-converting campaign type for service businesses.

Local Services Ads (LSA)

Pay-per-lead ads with the Google Guaranteed badge. Appear at the very top of search, above even regular Google Ads.

YouTube Ads

Video ads that build brand awareness and drive action from engaged viewers.

Display & Retargeting

Stay in front of people who've visited your site with visual ads across millions of websites.

Two Powerful Ad Placements

Google Ads + Local Services Ads

We run both Google Ads and Local Services Ads (LSAs) for our clients because they work differently and complement each other. Together, they give you maximum visibility at the top of search results.

Google Local Services Ads and Google Ads shown on mobile search results with call, book, and message options

Why LSAs Are a Game-Changer

Google Guaranteed badge builds instant trust with potential customers
Pay only when a customer contacts you, not per click, per actual lead
Appear at the very top of search results, above regular Google Ads
Perfect for local service businesses: plumbers, HVAC, roofers, electricians, and more
Your reviews and ratings display prominently, driving higher click-through rates
We handle setup, Google verification, profile optimization, and ongoing management

LSA vs. Regular Google Ads

Both are powerful, but they serve different purposes. We recommend running both when eligible for maximum visibility at the top of Google.

LSALocal Services Ads
  • ✓Appear at the very top of search results
  • ✓Pay per lead, not per click
  • ✓Google Guaranteed badge builds trust
  • ✓Reviews and ratings shown prominently
  • ✓Direct call, message, and booking options
ADSRegular Google Ads
  • ✓Available to any business in any industry
  • ✓Advanced audience and keyword targeting
  • ✓Multiple formats: Search, Display, Video, Shopping
  • ✓Drive traffic directly to your website
  • ✓Full control over ad copy, landing pages, and budget

Note: LSAs are only available for select service-based industries (plumbers, HVAC, electricians, roofers, locksmiths, etc.). Not sure if you qualify? We'll let you know during your strategy call.

Screenshot showing where Local Service Ads appear above regular Google Ads in search results with annotations

Google Maps Visibility

Show Up as "Sponsored" in Google Maps

Google Ads don't just show up in search results. With the right campaign setup, your business appears as a Sponsored listing directly in Google Maps, putting you in front of people actively searching for your services nearby.

This drives real phone calls, direction requests, and store visits. And here's the key: your star rating and review count are displayed right in the Sponsored spot. If you've built up strong reviews, Google Ads amplifies that trust and makes you the obvious choice.

Your star rating and reviews shown front and center
Sponsored placement in both Maps and Search results
Phone number, hours, and directions visible instantly
Drives real phone calls and store visits daily
Great reviews make your Sponsored spot even more effective
Business appearing as a Sponsored result in Google Maps with star ratings, phone number, and directions visible

What's Included in Our Management

Every campaign gets hands-on management, not autopilot. Here's what you get when you work with us.

Campaign strategy and structure built for your market
Keyword research and negative keyword management
Ad copy writing and A/B testing
Landing page recommendations for ad traffic
Bid management and budget optimization
Conversion tracking and call tracking setup
Ongoing optimization, never set and forget
LSA profile setup and Google verification
Competitor analysis and market positioning

"If your website converts and your reviews speak for themselves, Google Ads is the obvious next step. We put you in front of the right people and track every phone call and form submission so you know exactly where your money goes."

— Inspired Marketing & Design

Ready to Work with Inspired?

You've done the hard part by building something worth marketing. Now let's get it the attention it deserves.

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Or call us directly: (480) 799-7045