Landscape Rock Company Exceeds Revenue Goals
AZ Rock Express is a dirt, gravel, sand, and landscape rock supplier in Apache Junction, Arizona. Learn how we helped them become the #1 landscape rock supplier in all of Arizona and exceed their initial business growth goals.
The Backstory
The use of decorative gravel, also known as landscaping rock, is by far the most popular landscaping theme in Arizona for homes, apartment complexes, and even businesses, thanks to its low maintenance and water conservation. Because of this, there is a huge demand in the Valley for landscaping rock and decorative gravel.
AZ Rock Express supplies all types of rock and dirt products for landscaping. The business model is straightforward: pick up different types of rock from quarries across the state, and either deliver directly to job sites or stock it at their yard for local orders.
Today, AZ Rock Express sells and delivers thousands of tons of rock to homeowners and contractors across the Valley, clearing over a million in sales a year.
The Challenge & Opportunity
The client's biggest hurdle was helping customers pick out the best landscaping rock for their home or project. Customers had two choices: come to the rock yard and take samples home, or request an at-home visit. This process was inefficient and costly.
"A challenge is just an opportunity waiting to be leveraged."
During our initial meeting, we realized they actually have three types of customers: homeowners, property owners (managers and HOAs), and contractors (residential, commercial, and landscapers).
This was a great revelation! Essentially, AZ Rock Express had a whole team of salespeople (contractors) working for them, so it only made sense to help these distributors and subsequently help AZ Rock sell more rock as well.
Homeowners
Direct consumers looking for landscaping rock for their property
Property Managers & HOAs
Bulk orders for apartment complexes and managed communities
Contractors & Landscapers
Professional buyers who also sell to their own clients
The Solution
We built a comprehensive digital strategy that addressed all three customer segments simultaneously. The key insight was creating a visual product gallery that solved the "which rock should I choose?" problem, eliminating the need for costly at-home visits.
For contractors, we created tools and resources they could share with their own clients, effectively turning them into a sales force for AZ Rock Express.
Visual Product Gallery
High-quality photography of every rock type, color, and size, viewable on any device
Multi-Audience Website
Separate pathways for homeowners, property managers, and contractors
Local SEO Dominance
Targeted optimization for landscape rock terms across the Phoenix metro area
Contractor Tools
Shareable resources that help contractors sell more rock (and order from AZ Rock)
The Outcome
From a small rock yard in Apache Junction to the #1 landscape rock supplier in Arizona.
Ready to Work with Inspired?
You've done the hard part by building something worth marketing. Now let's get it the attention it deserves.
Or call us directly: (480) 799-7045