Shutters, Blinds & Shades: A Replicable Marketing Campaign
The following case study demonstrates a winning social media and digital marketing strategy for window coverings companies. These results are from an Arizona-based business, but the strategies and measurable results can be replicated for any window coverings company in any state.
Facebook & Instagram Advertising
Exceptional Lead Generation
23 leads at $32/lead for one client. Another saw 137 leads over three months at just over $25 per lead.
High Conversion Rates
These leads showed a staggering 95% close rate, turning inquiries into lucrative sales.
Significant ROI
Clients report a minimum profit of $500 per lead, with many earning substantially more.
Social Media Results
Website Submissions
Increase in website submissions comparing December–January to October–November
Interest Distribution
Local SEO & Maps Rankings
Now prominently featured in Google's Local 3-Pack, this shutters company is visible for over 26 local window coverings search terms, generating more than 90 monthly phone calls and 91 website clicks.
Google & Bing Rankings
The client emphasized a significant focus on 'shutters' as their primary product offering. Consequently, the website now ranks for over 40 keywords on page one, with 'window shutters' and associated terms achieving the highest rankings.
Reputation Management
With a straightforward yet impactful Reputation Management and Review Generation program, this initiative successfully elevated the client's rating from 3.8 to 4.24, consistently garnering approximately 20 new 5-star reviews each month.
Google Ads Performance
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